Jon Kuerschner

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Prepare You for the Unknown of Omnichannel with the Right Supply Chain Technology

Posted by Jon Kuerschner on Mar 2, 2017 7:00:00 AM

There was a time, not so long ago, when distributors had one straightforward job: retail store fulfillment. Push the product out to stores, which sold it to customers with limited purchasing options.

That model has of course changed drastically – and quickly. Warehouses for companies that own brick-and-mortar stores still do store replenishment, but they also must juggle broken-case store picking, drop shipping on behalf of other online retailers, direct-to-consumer orders and more. Even though fulfilling orders for eCommerce and traditional retail operations are very different tasks, they are often running side-by-side, in the same warehouse.

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Topics: Retail, eCommerce, Omni-Channel