Some of you might ask: what is InterBev 2010? InterBev is the largest North American conference for non-alcoholic beverages put on by the American Beverage Association (ABA). Due to HighJump Software’s leadership position in the direct store delivery software market, I recently took part in the InterBev Advisory Committee. This committee is comprised of the industry leaders throughout all facets of the beverage industry.
After attending I came away very energized by the prospects for an excellent conference. It is clear that the ABA is committed to creating an innovative event with a lot of thoughtful consideration to making the event valuable for attendees. We have all probably been to more conferences and tradeshows than we would care to remember but they are looking to change the traditional recipe. While I don’t want to give away the secret sauce, I think you will see a lot more interactive sessions and targeted ways for you to network with specific companies in your sphere of the beverage ecosystem. Just like many companies supply chains that decide to leverage technology to take their operations to the next level, the ABA has some exciting projects underway to deploy technology that will allow the attendees to maximize the value of an onsite event.
Save the date. The conference is September 22-24, 2010 in Orlando Florida. See you there!
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