Give the Buyer What They Want

What do supply chain technology buyers care about? As a product marketing manager, Jennifer is on a mission to find out. What keeps supply chain software buyers awake at night? Which Websites do they visit? Which leg of their pants do they put on first? Okay, maybe not that last one. But learning these finer points makes everything HighJump posts, reports on and plans more useful to our potential customers. Jennifer shares observations, insights and interesting industry news from a product marketing – and a developing student of supply chain industry knowledge – point of view.
 

Outside of work, there’s a good chance you’ll find Jennifer outdoors soaking up that fresh north woods  air, spending time with her husband and son or watching NHL hockey.

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