HighJump Software

In a recent letter to their suppliers (full letter here courtesy of ARC), Wal-Mart outlined a new policy about the enforcement of the MABD (must arrive by date). The gist of the policy is that all purchase orders (POs) must arrive within a four day window preceding the MABD. If a supplier is out of compliance over a period of time, they will be subject to a fine which equates to 3% of the cost of goods sold (COGS). How is that for a chargeback? While it is common place for retailers to have some chargebacks in place if certain conditions are not met (labels, timing, packaging, etc.), this new program raises the risk and cost exposure to shipping to Wal-Mart. Wal-Mart’s go to market strategy is largely competing on price, and to achieve their price superiority they lean heavily on suppliers to lower their COGS so they can pass some of that savings onto consumers. Many suppliers will have no choice but to accept these terms since Wal-Mart represents so much of their business, but this new policy will make it less profitable to sell their wares to Wal-Mart.

I wonder if Wal-Mart cannot see the proverbial forest for the trees when it comes to their extended supply chain costs? Anytime we chose to measure/manage/incent on a metric it is quite likely to improve. I have no doubt that the number of POs that arrive within the MABD window will increase, but at what cost? Just last Spring when Best Buy was reporting their Q1 financials they stated they lost potential sales because some vendors had simply not supplied the expected merchandise. I can see a similar situation unfold in the case of Wal-Mart. The more constraints that are introduced into a situation, the less the situation can be optimized. If the supplier has these strict delivery windows they might be less inclined or dis-incentivized to consolidate loads. This could result in out-of-stock conditions on the store shelf, something that clearly costs Wal-Mart money. To the degree this new policy raises the overall cost for the suppliers the less they will be able to work with Wal-Mart on additional price concessions or Wal-Mart could push them to the brink of bankruptcy, neither of which is a good outcome for Wal-Mart.

While I am all for management of key metrics, it is always important that the metrics enforced in one division/department support the overall corporate strategy otherwise a sub-optimal result is likely. This new policy is now in effect as of February 1, 2010. It will be interesting in the coming months to see the impact this has on Wal-Mart’s extended supply chain and if it goes the way of the RFID mandates…

I recently received a direct mail marketing piece from a HighJump Software competitor. The mailer included a press release announcing that this company had “enhanced direct store delivery integration” and a one page datasheet which described a direct store delivery value chain as manufacturing + regional warehouse + mobile resources + retail shelf.

HighJump Software is the North American market leader for direct store delivery software solutions. If our primary competitor in the warehouse management systems market had encroached on our market position I needed to know. Perhaps they had acquired a route accounting solutions provider or acquired a provider of mobility solutions for mobile selling and delivery at the retail location. I consulted a trusted industry analyst who confirmed my suspicions… this was marketing hype and this company’s approach to direct store delivery still had significant “holes.”

Anyone familiar with the value chain of direct store delivery companies knows there are some specific complexities that must be addressed in order to have “comprehensive coverage across the extended supply chain.” Here are some things companies should consider when search for direct store delivery software solutions:

Certified Route Accounting Systems

Route Account Systems are unique software systems to manage the complexities of route-based sales and delivery. They typically manage the entire order-to-cash cycle and are geared toward the world where sales, inventory, and business metrics are all tied to a “route.” Although traditional ERP systems can be used for route accounting systems, they typically require customization to deal with complex pricing/promotion, cash settlement, truck inventory, and supplier e-commerce integration. To further understand the complexities in the beverage value chain read It is Hard for Anheuser-Busch to be Procter and Gamble.

Mobile Sales and Delivery Applications

Success or failure in a direct store delivery business is determined at the store shelf. Direct store delivery companies have large workforces of mobile sales and delivery professionals who need to be equipped with mobility technology for them to effectively accomplish their objectives. HighJump Software provides a comprehensive suite of mobility products which support industry best practices for order capture, goal-based selling, delivery tracking and cash settlement. For more details on these solutions read about our latest mobility suite product release HighJump Software Enhances Mobility Solutions With New Release of Mobile Route Sales and Delivery Software Suite.

Load Optimization

Optimized loading of side bay beverage trucks can be complex. While there are numerous packages for creating optimized load plans of traditional van trailers or flatbed trailers, optimizing for side bay beverage trucks is another animal. Additionally, this business problem becomes even more complex when you have a “peddle” environment (driver selling off truck without pre-sold orders) and driver preferences must be taken into account at the load and pallet level.

I think the moral of the story is “don’t believe the hype.” Direct store delivery software solutions are specialized for the unique needs of this industry. Direct store delivery software solutions deal with complexities of supplier integration, cash settlement and truck inventory. A WMS, TMS and retail workforce solution will not meet the needs of most food and beverage distributors in their direct store delivery operations.

HighJump Software was recently named to the annual Food Logistics 100. The FL100 is a listing of technology solution and service providers selected by the editorial staff of Food Logistics magazine that are helping food, beverage and CPG companies gain a competitive logistical advantage.
 
“HighJump Software empowers food manufacturers, distributors and retailers to tackle a number of critical challenges, including increasingly complex regulations, rising costs and slim margins,” said Timothy Campbell, President and CEO, HighJump Software. “We’re honored to have been recognized by Food Logistics once again as a technology provider of choice for the food industry.”

Read the press release to learn more about how HighJump Software helps food and beverage companies with supply chain improvement.

A trendy term bandied about for years by process analysts, project managers and business managers in general is ‘best practice’. You’ve all heard it, but I wonder if everyone knows what the term really means? I use it all the time and was recently challenged as to what I meant when I said it.  I offered my professional explanation, but afterwards wondered if my definition was correct.  So, remembering my childhood instruction on how to find out about something - I ‘looked it up’.

Wikipedia’s definition is: “A best practice is a technique, method, process, activity, incentive, or reward that is believed to be more effective at delivering a particular outcome than any other technique, method, process, etc. when applied to a particular condition or circumstance”.

I choose to quote Wikipedia’s definition because it provided validation for the point I’m about make. The operative phrase in Wikipedia’s definition is ‘believed to be’… the best. Ah ha! That indicates a best practice may or may not be the best, or worst.  Let me illustrate – Is it better to put peanut butter on both sides of the bread with the jelly on top of the pb or put all the peanut butter on one side of the bread and just jelly on the other when preparing a PB&J?  Which would be considered the “best practice” for this task?  Both methods achieve the desired outcome; neither requires significant extra effort, time, or materials and each is suitable to the maker’s personal preference and skill. In this case both methods can be considered a ‘best practice’.

So the next time you’re told that how you’re doing something in your warehouse isn’t ‘best practice’, don’t hesitate to challenge the teller! Clearly there are proven methodologies that are better than others, but the ‘best practice’ isn’t always applicable to every circumstance. A supply chain best practice is often suggested by the eye of the beholder who is not the doer!
 

Today HighJump announced that our latest route accounting system (RAS) has received certification with Anheuser-Busch InBev for use by their wholesalers. The result of this certification is that HighJump RouteCenter receives the highest level of compliance, Level 1 ISV – Strategic Partner. The news release: HighJump Software Named Strategic Partner by Anheuser-Busch InBev.

The role of route accounting systems in Anhueser-Busch InBev’s value chain is critical. In order to fully understand the importance of this software, it is important to contrast the value chain of the large four beverage suppliers from a traditional CPG value chain. Let’s explore the differences …

Traditional CPG Value Chain

The traditional CPG value chain is largely vertical. A vertical value chain is one where each component of the chain including source, make, deliver and sell is controlled by the same company – in this case the brand owner. This allows retailers and brand owners to collaborate about every aspect of the product including quality, new product introduction, price, promotions, and electronic commerce. With today’s sophisticated supply chain software it is possible for most CPG companies and retailers to know exactly what was sold (and at what price) at every retail location every day.

Additionally, most traditional CPG companies have the following inventory flow: manufacturing/production -> regional distribution center -> retailer’s distribution center -> retailer. In this scenario the retailer is primarily responsible for managing the inventory that is shipped from the manufacturer to the retail distribution center (ordering) and the flow from retail distribution center to store (although there are certainly evolving collaboration techniques to share this responsibility across the manufacture and retailer).

Big Beverage Value Chain

The value chain of the big 4 US beverage suppliers (AB InBev, MillerCoors, PepsiCo and Coca-Cola) are more fragmented than the traditional CPG companies. In the case of the beer suppliers, they manage the manufacturing/production process and then resell their beer to independent wholesalers/distributors that distribute and sell to the retail location. In the case of the large soft drink suppliers, they do not even manage the production process but leave make, deliver, and sell to independent bottlers.

Additionally, in most situations beer and soft drink products are delivered directly to the retail location and by-pass retail distribution. This approach benefits the retailer because they are not forced to handle and transport beverage products which are significantly heavier than most food products. The beverage companies benefit from the ability to merchandise themselves and manage promotions at a local level.

Why Retailer Collaboration is More Challenging in the Beverage Value Chain

Retailer collaboration through e-commerce initiatives is more complex in the beverage value chain. This is because unlike the traditional CPG chain which has full visibility to transactions with the retailer, the big 4 beverage suppliers are reliant on their independent distributors who transact with retailers. AB InBev needs to have the same level of visibility over their independent wholesalers as Proctor and Gamble has over its distribution centers….no easy task.

How the Route Accounting System Helps

The route accounting system is the core back office system for independent beverage distributors (think ERP for beverage distributors). Best-of-breed route accounting systems have certified integration back to the large beverage supplier organizations. Through this integration, the large beverage suppliers are able to have transaction visibility throughout their distributed value chain. This collaboration allows product, pricing, and promotional information to flow from the supplier to the independent distributor. It also allows sales transactions to flow from the independent distributor back to the supplier so that the supplier can provide this information to the large (and demanding) retailers. Therefore, it is really the route accounting systems which allow the large beverage supplier organization to provide retailers the e-commerce supply chain collaboration they demand.

Being in the handheld based solution business for quite awhile now, there is this voice in my head that keeps saying that there is more to the whole Smartphone thing than simply changing the device we capture our mobile sales, service and delivery transactions on. The fight for the mobile desk top is still raging on and there is no clear winner in sight. Open architectures that can span the operating systems will have a definite advantage. In the ruggedized space, at least for the near term, Microsoft rules the way. However, that cannot be said for what is being carried in the pockets of executives, sales people and even the man on the street.

Route Accounting and DSD systems are fantastic at collecting data. They collect information about sales, location, inventory, trends, specials, lost sales, movements and the list goes on. Then this little light goes on; what about creating a data push model to the outside world? The new killer app may not be in changing the way we collect the data but what we do with it. Some of this requires software, other parts of it are just implementation.

•  IMAGINE: The CEO receives up to the minute sales vs. expected data on his iPhone with drill down data against individual line items or categories that are not meeting the plan.

• IMAGINE: Pre-sending the predicted “Suggested” or “Perfect” order calculated by the Route Accounting System to the customer’s BlackBerry and having them pre-approve or edit the orders and add special instructions.

• IMAGINE: After a driver makes a delivery stop, alerting the merchandiser and the customer AP team that the order is on-sight and is ready for the next step.

• IMAGINE: Your customer can push orders and requirements based on current stock levels from his Android phone to update stock levels and recalculate suggested order levels.

The answer here is that we can completely change the customer interaction paradigm from a push only environment to an interactive environment. The “web” based customer portal is the past already. The new battleground is in the pocket of the businessman. Two years ago, I did about 20% of my email on my phone and I would never surf the web. Today I use my phone and my desktop interchangeably. Our market is changing, the users are much more technically able. This is the most exciting time ever to be involved with handheld technology. There is a revolution underway. It will be a game of leading or dying as the way customers interact with suppliers evolves to a new reality in all facets of business.

I suspect, although it wouldn’t be admitted to in mixed company, that the presumption has oft been made that having any sort of route accounting software in place puts that direct store delivery business ahead of most. Quite a stretch, considering the increasing complexity of food and beverage distribution processes and requirements, and the extreme range of RASs out there (think old pick-up vs. shiny new SUV).

Now, that old pick-up was, in its day, the envy of many. It could even drive through some bumpy terrain. But now, although it [usually] starts, and can [almost] reach highway speeds, it’s not too reliable, and you need to visit salvage yards to find replacement parts. Not exactly the chariot you want your precious cargo riding in, and not exactly cost-effective. Not the most inspired metaphor, but not too far off?

So how do you know if you’ve got a route accounting system akin to that old pick-up? 
 

• Your processing times seem to be getting slower and slower. 
• You spend days trying to extract data for reports you need to run your business.
• It’s tough to get applications to work together and you’re spending a lot of time and money making integrations work.
• There’s only one person there who understands the necessary workarounds of your RAS – and he’s retiring next fall. 

No, we haven’t been shadowing you. The fact is: the symptoms you’re experiencing are quite common to DSD businesses running on dated technology. While your system may still work at a basic functional level (the pick-up still starts and runs, remember?), modern technology can provide new features, better access to company performance and smoother integration with other systems. 

You may even be interested in the “full maintenance plan” (to extend the vehicle metaphor painfully further) for a modern route accounting system – otherwise known as an on-demand, or hosted system. This option removes the maintenance headache completely by having your supply chain management software vendor host your system for you. There is no hardware to purchase or maintain and patches and upgrades are done automatically. 

This year may be the best yet for your direct store delivery business – do you have a swift, reliable and easy-to-maintain “vehicle” to get you there?
 

HighJump Software announces the latest release of its market leading mobility solution for mobile sales and mobile delivery. HighJump Mobile Sales Advantage, HighJump Virtual Cooler, and HighJump RouteXpress have been enhanced based on evolving technology and industry needs.

The HighJump mobile suite for direct store delivery (DSD) extends the route accounting system into the field for real-time visibility of sales and customer data. HighJump’s mobile products help integrate selling, marketing and delivery efforts across the organization. The HighJump mobile delivery system combines order processing, delivery, peddle sales, invoice management and comprehensive settlement capabilities to streamline daily delivery activities.

Read the full press release.

In the technology world we hear a lot about “best practices.”  This is usually a carefully couched catch phrase that means “we did it our way and you should do it that way.”  This is one of those over abused phrases that needs to be added to everyone’s Board Room Bingo game and never used again.  With that said, there are truly best of breed methods that lead the industry.  However, the application of these methods needs to be highly personalized.  There is more than one way to do things and the term “best” depends on many factors that influence that particular situation.

In software, if there was a best then we wouldn’t need multiple vendors and we certainly wouldn’t need consultants to understand the business and implement solutions that maximize the business benefits to the company.  Solutions need to be highly configurable to adapt to the “best fit” for each and every customer. There are many ways to do that. You can take the workflow modeling process or you can take a flag driven process.  Direct Store Delivery environments are highly dynamic and business processes may need to change on a dime.  Unfortunately, many DSD organizations don’t really have the luxury of IT departments to run their route accounting systems and mobile delivery software. The tools built into the system need to be deployed so that normal business people can change, test and deploy them without the luxury of techie folks.

We hear people talk about “best practices” as a way to combat “highly configurable” as an implementation approach. It sounds so good and it looks great on a PowerPoint slide. After all, it’s the “best.”  Believe me that anyone who is in the business can configure the industry standard methods.  They simply wouldn’t survive in the business if they couldn’t.  Let’s start with that as a given.  The real trick is finding partners and software providers who can reflect your business in the software and help you grow.  Making it a practice is best, not a best practice.

Since launching our blog earlier this year, it’s been exciting to watch the number of visitors to the blog soar since its inception. As we close out 2009, it’s fitting to take a look back and see which posts were the most popular in terms of page views.

1. What Makes a Good Metric?

2. When Choosing Metrics, Start at the Top

3. Be Careful What You Ask For With ERP Based WMS Warehouse Management Systems

4. What Really is in a WMS to ERP interface?

5. When Metrics Turn Evil

6. My Friends Are Getting Old, Your WMS May Be Getting Old Too!

7. Is RFID Dead? Should it be?

8. Don’t Underestimate the Value of an Integrated Manufacturing and Warehouse Solution

9. Is SKU Reduction Good for Consumer Goods Supply Chains?

10. Another Logistics Service Provider Chooses HighJump

We’ve enjoyed providing insights on supply chain best practices and hearing your thoughts and opinions too. Here’s to more great conversation in 2010! 

Change is something we all live with but often makes us very uncomfortable.  People in general like to have things stay the way they are; not for any other reason that that it is what they are used to. Even the worst way of doing something in the world can seem better than change. Sometimes, the worst critics of a given way of doing something will all of a sudden be big supporters of the original way of doing things as soon as you try to change it … odd but true.  I have even seen cases where a person left one company because they hated the systems they had in place, went to the new company to implement a new solution and put the same one in because he knew it … crazy, but it happens more often than you would think.

I couldn’t help but notice the parallel between the environment we implement new Direct Store Delivery systems and the environment in which we serve our customers. We recently had the opportunity to realign our support and account management strategies to provide a single point of contact for each of our customers.  There is no more trying to find the right office and the right person for each and every contact point at HighJump.  There is normal resistance to this process as our customers are used to calling around to find the right people.  After awhile you can’t pass the ball down the line any faster so you need to find a new way to pass the ball. Change comes at a price.  See the example above.

Thankfully we are meeting with a lot of support for our changes. One place to call for problems, one account manager for each customer who is also responsible for all other customers in that industry or customer group. People are uncomfortable none the less; we expect and respect that. Change takes time and effort.  We can’t wait for 2010 and the promise it shows in delivering a new level of support and service to our customers.  Under the “old way” we simply couldn’t do it.

Our customers go under a tremendous amount of change when they deploy our systems. We are undergoing tremendous change as we re-organize to offer a world class organization.  We are so appreciative for our customers and the willingness to work with us. It takes all of us working together to be truly great. The customer relationship is a key and we hope to bring that to a new level in 2010.

HighJump Software just announced the dates for Innovation 2010, which will take place at the Fairmont Scottsdale in Arizona. Mark your calendars for HighJump's user conference, October 24-27.

HighJump Innovation gives our customers a chance to network with industry peers and gain valuable insights into how to better leverage their HighJump solutions to achieve ongoing success. Attendees expand their understanding of successful supply chain management best practices in today's demanding environment.

Visit the Innovation website for more information.

There is an interesting term I have heard over the years about people who do the actual direct store delivery job. It goes something like, “If you are smart enough to do the job you may be too smart to take it.” The implication is that to do a really good job you need to have a kind of personal discipline and commitment to success as well as skill with people and sales that are not often found in industries where there is such a physical component. I have had the pleasure of working with and meeting many superstars in this industry; they are truly one of a kind individuals and are very talented. There is a true disconnect between the incentives put in place for many of these talents and a kind of regimented distrust that is prevalent in the DSD industry.

This brings us to the topic du jour. Much of the incentive in the industry is sometimes based around a relative distrust of the workforce. This can be demotivating in many cases. One of the most interesting strategies I have seen is by taking the normal performance metrics and including the route people in a kind of daily planning. The route supervisor meets each route man at the end of every day with a pile of reports: sales, returns, missed stops, time reports etc. and having a daily meeting. You change this meeting from being a performance meeting to being a planning meeting to go over what went right and what went wrong. Out of that, you develop strategies to improve tomorrow. Then you pay the route people on performance improvements.

Posting any great ideas or trends on a weekly board creates a kind of buzz around improving the sales. The people on the road are often quite bright and often underutilized. This experience can be used for the good of the company as long as you just ask. Of course there are exceptions. By and large, the biggest improvements in your very particular world are sitting at your fingertips for the asking. Often the man on the street simply feels no one would listen if they suggested something. What great opportunities lie out there. Our mobile delivery customers that have done this are getting spectacular results. Just a thought: turn the punitive controls into positive affirmation and change the culture.

HighJump Software today announced the appointment of Robert Martin as Vice President of Corporate Development. Martin will lead HighJump Software’s worldwide acquisition efforts.

Growth through acquisition is a critical component to HighJump’s corporate strategy. In his role, Martin will be responsible for identifying acquisition candidates that align with HighJump Software’s strategy, negotiating merger and acquisition transactions and ensuring acquired businesses are successfully integrated to meet strategic objectives.

Read the press release.

Just when we thought we could call the Green Bay Packers playoff chances dead and anoint the Vikings as the class of the NFC….things change.

With Wal-Mart’s quiet back peddling on their initially aggressive RFID initiative or attempted Tiger Woods-esque call for privacy on the potential benefits from their investment, RFID has gradually slid into the trough of despair. Many technologies become over-hyped as service providers and consultants proclaim they can solve virtually any problem with the latest and greatest technology. Within the supply chain world no technology capability has been more hyped in the last ten years than RFID. But as is the case with many technologies that do not live up to the hype, companies start to shun them and become instantly dismissive of the potential benefits the technology could provide. Should companies put a stake in RFID? Is it dead?

I would argue that RFID will come out of the trough of despair and provide real/tangible value to companies….if they deploy it correctly. In the past companies have done one-off/point solution projects that provided little or no benefit, other than fulfilling a compliance requirement. A recent study by four university professors entitled “Empirical Evidence of RFID Impacts of Supply Chain Performance” offers hope to RFID enthusiasts. One of the study’s key findings was that for an organization to realize significant value from RFID required that the technology be deployed across the entire business operations or supply chain. A key point this study highlights is even deploying RFID throughout your company is unlikely to deliver significant value unless you are working closely with your extended supply chain (suppliers, manufacturers, logistics service providers, etc.). In order to remain competitive companies will be required to collaborate and work more closely with their supply chain partners. This will be a pre-requisite for companies looking to really leverage the value of RFID (in a non-closed loop scenario).

I recognize that I just advocated for deploying RFID throughout your entire extended supply chain but a key caveat: don’t apply it blindly. It is important that you consider the complete spectrum of data capture and communication options. There are several different technologies that can be used for data capture. Starting at the most simplistic pen and paper have been used prior to the adoption of barcodes. In most cases, companies have advanced beyond that to use one-dimensional barcodes, two-dimensional barcodes, multi-part barcodes, voice technology, etc. You need to evaluate if RFID (passive or active) is the right data capture and communication solution for the use case(s) you are considering. If you determine RFID is the right technology for the use case, per my earlier point above, make sure you examine the touch points of the process throughout your extended supply chain.

One last note that supports RFID’s return from the dead is the fact that the cost of the technology is becoming cheaper. As more RFID tags are produced, manufacturers gain additional economies of scale and can pass along those savings to buyers. In addition there have been several advancements in reading the RFID tags which in some cases have dramatically lowered the hardware costs. While this trend still needs to advance significantly to open up more potential use cases, it is trending the right way for greater adoption of RFID.

All in all, RFID has hit a sizable bump in the road like the Vikings did last week, but I don’t expect it to derail its long term prospects (or playoff chances).

When reviewing supply chain best practices, visibility to inventory levels throughout the different nodes in your supply chain should be one of the practices your company has embraced. This allows your company to be more nimble and still meet customer service levels when supply chain disruptions and exceptions occur.  RSM McGladrey recently released their 2009 Manufacturing and Wholesale Distribution Survey (registration required) which interviewed 923 leaders of United Sates manufacturing and wholesale distribution companies. Over 80% of the respondents held a C-Level position at their company. This report uncovered some interesting opportunities for improvement across the different functional areas of the company but I will focus on the supply chain and information technology responses.

An overall theme of the report is the global structure many of the respondents have established as two thirds of the companies source products internationally and 62% export products to at least one foreign market. However, the study notes:

           “Approximately 25 percent of companies indicate information flow

and inventory management information from their company’s supply chain consistently meets their business needs only some of the time or not at all.”

This is a fairly large percentage of companies that do not have the necessary inventory visibility to run their business. As has been stated many other places the largest cost in virtually every supply chain is the amount of working capital that is tied up in raw materials, work-in-process, and finished goods. If a company does not have good visibility to inventory levels, that generally drives up the amount of inventory required to continue to meet desired customer service levels. This is a clear area where modern supply chain logistics software can add significant value by providing more accurate and real-time visibility to inventory levels throughout the supply chain.

Another area of focus about the study was on the topic of information technology.  Just like in the area specific to supply chain, there are several areas for improvement:

• About one in five companies indicate current systems are not meeting reporting and data analysis needs
• A nearly identical number indicate current systems are not meeting operational and process improvement needs
• One in four companies indicate they do not have effective systems to communicate with customers and vendors

The above statistics show the rigidity of many legacy systems that hinder rather than enable process improvements and do not provide easy and effective ways to make data available for internal or external consumption. If your company is like the companies above, this provides a key list of criteria to evaluate solutions against when you are upgrading your information technology infrastructure to make sure you can meet the needs of today but easily adapt to the new requirements of tomorrow.