When Choosing Metrics, Start at the Top

Wednesday, July 22, 2009 by Chris Goldsmith

Tape MeasureThere are hundreds of metrics that you could use to manage your supply chain, but what are the right ones for your company?  When deciding what metrics to use, it is important that you take a step back and look at your corporate strategy and corresponding corporate metrics.  To select metrics for your WMS solutions or supplier enablement in a vacuum would be a common mistake.  While it is quite likely the metrics you select will be valid, it is also likely they won’t help the company advance its corporate strategy.

 

The need for company specific metrics is apparent after looking at two different retailers.   As we all know Wal-Mart has invested heavily to develop a world class supply chain.  They attempt to optimize every facet of the supply chain in attempt to bring the lowest price to the consumer.  They have been pioneers in supply chain innovation as evidenced by their previous RFID project and now their product sustainability initiative.  The majority of Wal-Mart’s supply chain metrics should measure cost reduction/cost containment.  Successful results in these metrics reinforce Wal-Mart’s corporate goal of providing the lowest competitive pricing to their customers. 

In sharp contrast to this is Zara, a European fashion retailer.  Zara strives to have their fingers on the pulse of what trends/fashion are selling well in a given locale and then design, manufacture, and deliver to the stores in time to take advantage of the current market trends.  For Zara’s supply chain, speed and time-to-market are paramount.  In many instances they might be willing to go with a higher cost option if it means they can capitalize on a current market trend.  The supply chain best practices that Zara uses are likely to be very different than Wal-Mart’s and the corresponding metrics should be different as well.

 

When deploying new metrics, significant time and investment are potentially needed to capture the data, develop effective dashboards, and communicate metric goals to the team.  Hopefully the above illustrates the importance of taking time to analyze your corporate strategy and validating that your supply chain metrics and incentives positively reinforce the company goals.

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