Supplier Integration

I recently received a direct mail marketing piece from a HighJump Software competitor. The mailer included a press release announcing that this company had “enhanced direct store delivery integration” and a one page datasheet which described a direct store delivery value chain as manufacturing + regional warehouse + mobile resources + retail shelf.

HighJump Software is the North American market leader for direct store delivery software solutions. If our primary competitor in the warehouse management systems market had encroached on our market position I needed to know. Perhaps they had acquired a route accounting solutions provider or acquired a provider of mobility solutions for mobile selling and delivery at the retail location. I consulted a trusted industry analyst who confirmed my suspicions… this was marketing hype and this company’s approach to direct store delivery still had significant “holes.”

Anyone familiar with the value chain of direct store delivery companies knows there are some specific complexities that must be addressed in order to have “comprehensive coverage across the extended supply chain.” Here are some things companies should consider when search for direct store delivery software solutions:

Certified Route Accounting Systems

Route Account Systems are unique software systems to manage the complexities of route-based sales and delivery. They typically manage the entire order-to-cash cycle and are geared toward the world where sales, inventory, and business metrics are all tied to a “route.” Although traditional ERP systems can be used for route accounting systems, they typically require customization to deal with complex pricing/promotion, cash settlement, truck inventory, and supplier e-commerce integration. To further understand the complexities in the beverage value chain read It is Hard for Anheuser-Busch to be Procter and Gamble.

Mobile Sales and Delivery Applications

Success or failure in a direct store delivery business is determined at the store shelf. Direct store delivery companies have large workforces of mobile sales and delivery professionals who need to be equipped with mobility technology for them to effectively accomplish their objectives. HighJump Software provides a comprehensive suite of mobility products which support industry best practices for order capture, goal-based selling, delivery tracking and cash settlement. For more details on these solutions read about our latest mobility suite product release HighJump Software Enhances Mobility Solutions With New Release of Mobile Route Sales and Delivery Software Suite.

Load Optimization

Optimized loading of side bay beverage trucks can be complex. While there are numerous packages for creating optimized load plans of traditional van trailers or flatbed trailers, optimizing for side bay beverage trucks is another animal. Additionally, this business problem becomes even more complex when you have a “peddle” environment (driver selling off truck without pre-sold orders) and driver preferences must be taken into account at the load and pallet level.

I think the moral of the story is “don’t believe the hype.” Direct store delivery software solutions are specialized for the unique needs of this industry. Direct store delivery software solutions deal with complexities of supplier integration, cash settlement and truck inventory. A WMS, TMS and retail workforce solution will not meet the needs of most food and beverage distributors in their direct store delivery operations.

HighJump Software just had another customer go live with HighJump Warehouse Advantage and the Embedded Voice module. This customer is a third party logistics provider who plans to use the improved productivity and accuracy of their voice-enabled WMS Warehouse Management System to help them gain additional clients. Yesterday we released a video success story on Fox Racing who also utilizes embedded voice technology in their operations. See the Fox Racing video. The benefits of voice technology in the warehouse seem well understood by most distribution professionals I speak with. Most are quick to point out improved productivity (takes less time to accomplish tasks), safety (workers are hands and eyes free), and accuracy (complex check digit validations). Yet I often hear several misconceptions about voice technology that prevent adoption. Below is a listing of five common misconceptions I frequently hear about voice technology.

1.       I require proprietary hardware solutions for voice.

At one time this was true. However, voice technology providers like HighJump Software’s partner Vocollect, have worked with the leading rugged mobile computer manufactures to provide a solution that runs on a traditional device used in the warehouse. It is now possible to utilize the same device to accomplish both voice processes and traditional RF scanning processes.

2.       It does not work in the language spoken by warehouse staff.

With HighJump Software’s voice solution, warehouse workers can speak to the device in any language they choose. The recognition technology will respond to spoken commands in any language. Additionally, HighJump Software’s WMS Warehouse Management System is fully internationalized so warehouse employees can be prompted in any of the languages supported in the system.

3.       I don’t need a WMS if I have a voice picking system.

Voice enablement is a standard feature in a best of breed WMS Warehouse Management system. The voice technology allows multiple processes such as picking, cycle counting, and put-away to be automated with voice-based interaction with users. A voice system does not optimize all functions within a warehouse and assign warehouse work in the most optimal way. In addition, a best of breed WMS expands beyond the four walls of the distribution center to integrate with suppliers (supplier enablement/supplier integration) and customers. These extended features are not found in voice enablement technology.

4.       Voice picking systems simply voice-enable RF prompts.

Most distribution professionals focus too much on the voice technology and not enough on the process differences between traditional RF prompting and voice prompting. Interacting with a text based interface can be completely different than interacting with a voice system. Workflows often need to be optimized for a voice environment. This often means reducing the number of commands spoken and shortening operator response. There is also a different approach to validation because bar code scanning is often minimized in voice environments. 

5.       My distribution center is too small for voice.

Voice technology is not just for the “big boys” any more. Simplified WMS integrations make voice implementation straight forward for the end customer. The emergence of multi-modal hardware solutions also mean that distribution centers with smaller teams can have team members easily move between voice enabled processes and non-voice processes. Voice technology represents a strong ROI for any distribution professional who wishes to improve productivity, accuracy and the safety of warehouse employees.