Greetings from 35,000 feet! I am on my way to the west coast for meetings with another prospective HighJump warehouse management system (WMS) customer. This visit will likely be consistent with several meetings recently with large companies who are looking to standardize their WMS platform and move away from homegrown systems. This sounds like a fairly straightforward proposition…until you get into the details.
In each of my meetings, the company has strong feelings that their current homegrown WMS system provides them a true source of competitive advantage. It is not that the system contains “industry best practices”; these homegrown systems enable distribution processes that are actually sources of differentiation from competition. The processes and the systems supporting them are years in the making and unique to each business. By definition, many of these competitive advantages will not be found in traditional commercial off the shelf software – they are proprietary, confidential, and not available to everyone in a given industry.
These companies are pursuing commercial software as a means to reduce IT complexity and reduce total cost of ownership – common objectives of a WMS standardization initiative. However, there is reluctance to proceed based on the sources of competitive differentiation these companies have with their homegrown systems. In the traditional enterprise software approach, these companies will be forced to purchase commercial software, pay exorbitant fees for customizing it to enable their competitive advantage processes, pay exorbitant fees to upgrade (or elect to stay on old technology), and risk that their technology vendor will think their practices are so great that they should be put in the next version of the “standard package” (thus making the competitive advantage available to everyone).
HighJump offers a unique approach.
HighJump’s Supply Chain Advantage suite is architected with an expectation that you will want to enable business processes that are sources of advantage on our technology stack. It is HighJump’s philosophy that 80% of supply chain practices are not sources of differentiation and should be covered by industry supply chain best practices enabled with standard product. However, we also expect that there are 20% of your supply chain processes that are potential sources of competitive advantage. For this 20%, we provide a flexible workflow architecture that allows end users to modify the workflows in the product to support their sources of competitive advantage.
This presents a “best of both worlds” value proposition for our customers. Customers moving off homegrown systems get the benefits of commercial software (new releases containing technology and functionality updates, a worldwide product support organization, and technology partner that will stand by them in the long term) with the flexibility to support their business processes that are sources of competitive advantage.
Related Resources:
HighJump Adaptability Datasheet
GM2 Video: 3PL achieves supply chain success using the HighJump Software warehouse management system (WMS)
Many new phrases have become part of our everyday lingo as a result of the recession. One of my favorites is "Shovel Ready" It’s not nearly as cryptic or technical as "TARP" aka, Toxic Asset Relief Program, but it’s catchy! It’s a term that was used by President Obama in a Dec 7th airing of Meet the Press when he talked about the kinds of projects that the stimulus bill would help most. It wasn’t long after that when we began to hear every local politician use the term on the nightly news! Congress made the term quasi official when it incorporated the spirit of the phrase in legislation that provided stimulus money to construction projects that could be started within 90 days of receiving the funds. Meaning only those projects that had already completed the necessary preparatory tasks before the project could actually begin. Being an system implementation project manager, I’ve developed affection for the term!
As the war rages between best-of-breed ISVs such as ourselves and the ERP companies, a key battle is always how the two systems communicate? I have heard many corporate CIOs dictate to their team that they will deploy the ERP’s WMS because it is “pre-integrated.” While this is more or less true depending on the ERP company, it is also true for companies such as ourselves that also have pre-built integration to many of the leading ERP solutions. In addition you don’t run the risk of ending up in ‘vendor hell’ (a topic for another day).
I was talking with a friend the other day and the topic of Facebook came up. This friend had joined Facebook but become disengaged quickly saying he just didn’t “get it.” Rather than embracing the technology, engaging with friends and trying to figure out why millions of people are flocking to social networking, he threw his hands in the error in disgust. It reminded me of my grandmother trying to program the VCR “back in the day.” My friend is inflexible, unable to change, and unable to support the new process of communication.
Recently I have had some events that again have me wondering why companies continually trust their complex, high volume distribution operations to ERP-based WMS Warehouse Management Systems. Allow me to describe these events…
If you read any publication about application software, you will hear the term SaaS (software as a service). As the momentum for SaaS builds you might expect all supply chain logistics software to be offered in a SaaS model. Does that make sense? As with many good ideas, the hype builds so that people think the solution can be used to address any kind of problem, but this can result in the proverbial square peg for a round hole. SaaS is already proven in CRM and makes a lot of sense for Transportation Management solutions since you get a network effect by already having several carriers integrated. However, one of the core tenants of SaaS is a multi-tenant architecture with everyone running on the same software. This typically results in more simplistic less configurable applications.
About 24 months ago at our midyear sales meeting I unveiled HighJump’s strategy to more aggressively target logistics service providers with our supply chain management software solutions. The reaction from the sales team was mixed. Logistics service providers are notoriously highly variable sales processes because the system purchase is typically tied to the acquisition of a new client for the logistics service provider. The market data supported our strategy. Use of logistics service providers is increasing worldwide as more companies outsource all or a portion of their logistics capabilities.