If you’re reading this post, you’re probably experiencing fulfillment challenges that are all-too-familiar to e-tailers. At the very least, you’re aware of them. There’s an unpredictability to the business – dramatic peaks and valleys in order volume, the need to quickly fulfill more single-line/single-unit orders and tight shipping windows (those last two are obviously tied together).
The challenges inherent to online retail keep mounting because customer expectations are ever-increasing. Industry leaders like Amazon have changed the game – consumers assume whatever they ordered will arrive quickly without thinking about what it takes to actually get it to them. If it’s not a seamless, enjoyable experience, buyers will seek other options.