What does the online shopping boom mean for Black Friday and Cyber Monday, the most infamous shopping holidays of the year? Here’s what supply chain managers need to know.
The fall and winter months are packed with opportunities for shoppers to test their credit card limits. On Black Friday shoppers take to the streets for deep discounts on a variety of items, and on Cyber Monday they fill their online carts with electronics, small appliances, toys, and video games.
Black Friday and Cyber Monday aren’t just excuses to shop — they’re full-blown cultural phenomenons. Over 126 million consumers participate in this ritual each year, and the constant media coverage is a tradition in itself. Viewers love to see industrious shoppers camping out in front of stores for hours in the hopes of snagging a discounted flatscreen. For many families, watching football after Thanksgiving dinner has become a thing of the past thanks to doorbuster deals that start at 5 pm.