Helm’s business model is different than that of most companies – and the supply chain challenges it faces are equally unique.
The business provides branded merchandise, third-party fulfillment and technology solutions to a group of high-profile customers. Clients range from Domino’s Pizza to Merrell Shoes to auto giants like Ford and BMW. Products fulfilled from Helm’s two warehouses range from apparel to car owner manuals to refrigerators and everything in between. Every customer has personalized requirements, and that means Helm must have dynamic, flexible processes.
One of Helm’s central challenges in meeting customer expectations is shipping 90 percent of its orders same-day. Many of the products Helm ships out for its clients are for one- or two-day events – timing is everything.