Optimizing the global cold chain is the key to keeping up with consumers’ demands for meat, but are today’s supply chain managment solutions ready for the future?
As evidenced by recent cultural phenomena like the “Chicken Sandwich Wars,” consumers’ passion for meat shows no signs of slowing down. Food fads aside, there are historical and socio-economic reasons behind the steady growth of the meat industry.
Since the late 19th century, expanding wealth has corresponded with increased protein consumption. In those days, only the richest people could afford diverse diets and eating meat was seen as a status symbol. Meat is still expensive to produce in comparison to fruits and vegetables, but worldwide earnings have tripled over the past 50 years — and with them has come a growing demand for meat.