Whereas traditional growth models can be summarized in concepts of “more”— more racks, more servers, more space, more workforce — the future requires a shift towards leaner, smarter strategies focused on business agility. Digitization represents this shift in mindset and technology. Businesses need to learn how to operate within smaller footprints; process high-volume, low SKU orders; manage inventory in fluctuating markets, and execute across a wider, interspersed fulfillment network. This requires proactive planning and the technological means to pivot at the speed of customer expectations.
The old ways are becoming less effective in today’s economic climate, pushing businesses toward the next thing. Yet, there’s a flaw in how the supply chain industry generally talks about digitization and the supply chain of the future.