ContainerWorld overcomes labeling inconsistency with voice

    Posted by Tailar Kennedy on May 14, 2018 9:30:00 AM

    The ContainerWorld Group of Companies, based out of British Columbia (BC), Canada, is a beverage logistics company that focuses on inventory management, freight forwarding, warehousing, and distribution. ContainerWorld currently has three distribution centers (DCs) located across Canada, have a throughput of more than thirty million cases per year, with more than eight million being direct to store distribution.

    In 2013 ContainerWorld settled on an upgrade to the HighJump Enterprise 3PL platform, and chose to implement voice at the same time. “Voice was always part of the discussion. We knew that whatever vendor we chose, we would be adding voice to the solution,” said Aaron Christmas, Director of Strategy and Technology.

    Container World Case Study

    Check digits were applied to all slots throughout the warehouse, and pick paths and workflows were optimized to work with the voice system. Smart batching was also added to the warehouse, using the voice software to route pickers throughout the warehouse based on the highest priority orders that fit on one pallet, while minimizing travel time.



    For ContainerWorld, the biggest impact voice had was keeping their productivity the same in a period of change in the industry. “When we installed voice, the market was experiencing a transition spearheaded by craft brewing. Normally, when you have an influx of SKU’s and a lower number of units, productivity suffers. But that wasn’t the case with us. We would have easily been 20% worse off if we didn’t have voice.”


    After installing voice, ContainerWorld was able to reduce operational costs while keeping accuracy consistent. “We were able to maintain the same accuracy, but we removed two permanent full-time order checkers,” stated Chrismas. “We became so accurate with the check digits at each location that the checking positions were no longer needed.”

    Employee guidance

    Prior to voice, ContainerWorld had set up a process where all exceptions had to be addressed by a manager or supervisor. With Vocollect, the voice system guides the worker through any issues, which are then delivered to the manager through a report. “We have seen a huge difference in the amount of time our managers are able to spend actually doing their jobs. They have been able to re-allocate their time, and it has been really beneficial for the company,” said Chrismas.

    Container World Case Study

    If you want to learn more about ContainerWorld’s implementation, including more results like increased job satisfaction and new customer acquisition, you can read the full case study here. To speak to us about the potential for voice in your operation, you can contact us here or email us at

    Topics: 3PL, Voice