When it came time for Saudi distributor and manufacturer Binzagr to implement HighJump™ Warehouse Advantage WMS, the business had to proceed with caution.
Binzagr has 36 sites spread across 21 locations throughout Saudi Arabia with four supply chains – food, non-food, cold and auto – and partners with prominent brands like Kraft, Tyson Foods, Hershey’s, Dunlop Tires and Unilever. It moves 700,000-800,000 cartons per day across that network. All of the products it handles start in the flagship location in Jeddah, along the Red Sea coast, and are distributed to different locations from there. The scale of the operation means any disruption in business could have a significant financial impact and damage critical relationships with suppliers and customers.